BC launches ‘Have Fund, Will Travel’ awareness campaign

In an effort to keep consumers more informed when it comes to making travel arrangements, BC’s Business Practices and Consumer Protection Authority has launched a campaign to raise awareness of the province’s Travel Assurance Fund. “The Travel Assurance Fund provides a possible source of compensation for those who have not received the travel services they paid for,” says BPCPA vice-president Manjit Bains. “Consumers benefit because the TAF offers another level of protection for their travel investment. Businesses in this province benefit because access to the Fund is available only when travel is booked through a licensed BC travel agent or wholesaler.” The Business Practices and Consumer Protection Authority was established in 2004 to strengthen consumer protection in BC and create a fair marketplace for both consumers and businesses. The Authority licenses and regulates travel agents and wholesalers, and has established a travel industry advisory committee. The “Have Fund, Will Travel” awareness campaign, launched this month, includes an information kit, public awareness advertising, and web communications to help licensees inform their customers about how the TAF operates and how it benefits consumers and industry. “The message for travel consumers is simple -- look before you book,” adds Bains. “BC’s licensed travel agents and wholesalers are required to meet financial and professional standards and provide access to the TAF. To check on whether a travel agency is licensed in British Columbia, look for the BPCPA decal at their location or on their web site, visit the BPCPA web site, or call the BPCPA toll free at 1-888-564-9963.” (www.bpcpa.ca)